Social media platforms have become indispensable tools for disseminating health-related information and creating online communities where individuals can share their experiences and seek advice. One of the significant advantages of social media in healthcare is its ability to reach a large audience instantaneously, breaking down geographical barriers and connecting individuals from diverse backgrounds. Patients can access support groups, engage with healthcare professionals, and participate in discussions about various health topics.

Social media facilitates health education and awareness campaigns, helping individuals to be proactive with their well-being. It serves as a platform for healthcare organisations to share insights, expose myths, and promote healthy behaviours. Additionally, advocates are given a platform to raise awareness about different health topics.

However, the unregulated nature of social media also poses challenges in ensuring the accuracy and reliability of health information. A recently published article highlighted that while some individuals use such information to guide themselves toward appropriate care, others rely on it for self-diagnosis and self-treatment. The proliferation of misinformation can lead to confusion and potentially harmful practices.

Privacy concerns also arise regarding the sharing of personal health information and the influence of targeted advertisements on healthcare decisions.